FDU LibGuides: ENTR 2710/3710: Secondary Research Sources: Welcome

Industry Information

This is where you should first research what your product's or service's industry sector is called and if it has any alternative names. For example Bottled Water is also referred to as Packaged Water.

MarketLine Advantage This link opens in a new window
Contains an in-depth industry report that includes the market’s outlook, Five Force Analysis and market segmentation data.
Useful for:

Marketing
Market research
Entrepreneurship (secondary)
Finance (secondary)
Economics (secondary)

Includes:

Industry profiles – includes five forces analysis
Industry statistics
Company profiles – includes SWOT analysis
Country profiles
Country statistics
City statistics
Case studies
Value and supply chain analysis
News
Theme reports
Financial deals - including mergers & acquisitions, partnerships and capital raising

Similar Resources:
Business - General
Business - Marketing
Business - Company/Industry Profiles
Business Insights: Global This link opens in a new window
Contains industry essays that provides information for small and large industries.
Useful for:

Marketing
Entrepreneurship
Finance
Economics
Management

Includes:

Case studies
Company history
Company chronology
Business rankings
SWOT
Brands
Product list
Industry Info
Market Share
Financial Statements
Investment Reports
News
Industry Reports (Plunkett)
Comparison Charting (Company, Country and Industry)

Similar Resources:
Business - General
Business - Company/Industry Profiles
NetAdvantage (Standard & Poor's) This link opens in a new window
Contains industry surveys that give a current analysis of over 50 major U.S. industries including forecasts, trends, current data and the Five Force Analysis.
Useful for:

Finance
Economics
Entrepreneurship (secondary)

Includes:

Industry reports
Company descriptions
Financial reports
Investor reports
Economic statistics
Executives
SEC filings
Company stock information
Interest rates
Treasury yield curve
S&P 500 Index profile (data/analysis)

Similar Resources:
Business - General
Business - Company/Industry Profiles

Industry Market Size and Growth

This is a look at how the product or service has performed in the recent past.

Mintel This link opens in a new window
Several years worth of data on market size as well as estimates of future growth.
Useful for:

Marketing
Market research
Entrepreneurship (secondary)

Includes:

Industry reports
Consumer Markets and Industry Reports
Company market share
Brand market share
Market size and forecast
Demographics
Target market
Market opportunities
Consumer survey data
Competitive strategies
News
Trends

Guide:
Searching Mintel

Similar Resources:
Business - General
Business - Marketing
Business - Company/Industry Profiles
MarketLine Advantage This link opens in a new window
Provides the value of the industry and estimates of future growth. Forecasts are for market value and market volume.
Useful for:

Marketing
Market research
Entrepreneurship (secondary)
Finance (secondary)
Economics (secondary)

Includes:

Industry profiles – includes five forces analysis
Industry statistics
Company profiles – includes SWOT analysis
Country profiles
Country statistics
City statistics
Case studies
Value and supply chain analysis
News
Theme reports
Financial deals - including mergers & acquisitions, partnerships and capital raising

Similar Resources:
Business - General
Business - Marketing
Business - Company/Industry Profiles
NetAdvantage (Standard & Poor's) This link opens in a new window
This database provides several years of market performance and forecasts future growth.
Useful for:

Finance
Economics
Entrepreneurship (secondary)

Includes:

Industry reports
Company descriptions
Financial reports
Investor reports
Economic statistics
Executives
SEC filings
Company stock information
Interest rates
Treasury yield curve
S&P 500 Index profile (data/analysis)

Similar Resources:
Business - General
Business - Company/Industry Profiles

Researching Companies and Competitors

MarketLine Advantage This link opens in a new window
Gives a company reports which contains the company’s, history, revenue analysis, financial analysis and a SWOT report.
Useful for:

Marketing
Market research
Entrepreneurship (secondary)
Finance (secondary)
Economics (secondary)

Includes:

Industry profiles – includes five forces analysis
Industry statistics
Company profiles – includes SWOT analysis
Country profiles
Country statistics
City statistics
Case studies
Value and supply chain analysis
News
Theme reports
Financial deals - including mergers & acquisitions, partnerships and capital raising

Similar Resources:
Business - General
Business - Marketing
Business - Company/Industry Profiles
Business Insights: Global This link opens in a new window
Contains a company overview, history, brands, and a SWOT analysis.
Useful for:

Marketing
Entrepreneurship
Finance
Economics
Management

Includes:

Case studies
Company history
Company chronology
Business rankings
SWOT
Brands
Product list
Industry Info
Market Share
Financial Statements
Investment Reports
News
Industry Reports (Plunkett)
Comparison Charting (Company, Country and Industry)

Similar Resources:
Business - General
Business - Company/Industry Profiles
D & B Hoovers This link opens in a new window
Gives an in-depth description of the business operations, financial statements, a SWOT analysis, strategic initiatives of the company, and key executives.
Useful for:
Finance
Market research

Includes:

Industry reports (Freedonia and MarketLine)
Company reports
Financial analyst’s reports
Company financial statements
Company News Alerts (triggers)
Competitors
Company financial ratios
Corporate Structure
Company Executives
RMA industry norms
SWOT
Stock Report (incl. valuation tearsheet)
SEC filings
News
Products/Operations

Guide:

Using D&B Hoovers

Similar Resources:
Business - General
Business - Company/Industry Profiles
NetAdvantage (Standard & Poor's) This link opens in a new window
Provides corporation records to over 12,000 publicly held U.S. Companies.
Useful for:

Finance
Economics
Entrepreneurship (secondary)

Includes:

Industry reports
Company descriptions
Financial reports
Investor reports
Economic statistics
Executives
SEC filings
Company stock information
Interest rates
Treasury yield curve
S&P 500 Index profile (data/analysis)

Similar Resources:
Business - General
Business - Company/Industry Profiles

Market Composition

Includes which brands dominate the market and their market share.

Business Insights: Global This link opens in a new window
Hover over the INDUSTRIES tab and then click on MARKET SHARE REPORTS.
Useful for:

Marketing
Entrepreneurship
Finance
Economics
Management

Includes:

Case studies
Company history
Company chronology
Business rankings
SWOT
Brands
Product list
Industry Info
Market Share
Financial Statements
Investment Reports
News
Industry Reports (Plunkett)
Comparison Charting (Company, Country and Industry)

Similar Resources:
Business - General
Business - Company/Industry Profiles
Mintel This link opens in a new window
Once you search and click on an industry, go to the link called BRAND/COMPANY and click on the link for LEADING COMPANIES and BRAND SHARE. Additional information may be found in the data section of the report.
Useful for:

Marketing
Market research
Entrepreneurship (secondary)

Includes:

Industry reports
Consumer Markets and Industry Reports
Company market share
Brand market share
Market size and forecast
Demographics
Target market
Market opportunities
Consumer survey data
Competitive strategies
News
Trends

Guide:
Searching Mintel

Similar Resources:
Business - General
Business - Marketing
Business - Company/Industry Profiles

Trends

Search the databases below for articles that discuss trends in an industry.

Recommended search phrase:

"[INSERT YOUR INDUSTRY] industry" AND trends

Example: "bottled water industry" AND trends

Business Source Premier This link opens in a new window Business Source Premier provides full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles covering marketing, management, MIS, POM, accounting, finance and economics going as far back as 1886, with searchable cited references back to 1998.
Useful for:

Accounting
Finance
Marketing
Management Information Systems
Management
Entrepreneurship

Includes:

Journal Articles
Company Profiles (MarketLine Reports)
Industry Reports (MarketLine Reports & Barnes Reports)
Harvard Business Review Articles
Newspapers

Similar Resources:
Business - General
Business - Company/Industry Profiles
Business - Management
Plunkett Research Online This link opens in a new window Plunkett Research Online provides industry analysis, research, trends and timely industry specific statistics. If you are looking for competitive intelligence information, account plan or sales guide data, market research material, industry marketing data, product strategy data, specific industry trend analysis, industry statistics, job search data, company profiles and executive lists this is the database you should consult.
Useful for:

Economics
Entrepreneurship
Market Research

Includes:

Industry trends
Industry statistical data
Financial statements
Executives
Company profiles
Compensation data (limited)
Industry associations
Job and career information

Similar Resources:
Business - General
Business - Marketing
Business - Company/Industry Profiles

Target Market & Demographics

Target Market (Who is your product's or service's target market?)

Mintel This link opens in a new window
Has information on the consumers of your product. This information is more likely to be found in the sections called “consumer.”
Useful for:

Marketing
Market research
Entrepreneurship (secondary)

Includes:

Industry reports
Consumer Markets and Industry Reports
Company market share
Brand market share
Market size and forecast
Demographics
Target market
Market opportunities
Consumer survey data
Competitive strategies
News
Trends

Guide:
Searching Mintel

Similar Resources:
Business - General
Business - Marketing
Business - Company/Industry Profiles
Simmons Catalyst This link opens in a new window
Provides consumer data on brand and product usage, spending behavior, media usage, and attitudes.
Useful for:

Marketing

Includes:

Quick reports
Custom Reports - contains data on consumer attitudes, brands, demographics, lifestyles, media preferences and buying behaviors
Target markets
Trends

Special Note:
Limited to 5 simultaneous users.

Guide:

Searching Simmons

Similar Resources:
Business - General
Business - Marketing

Demographics (Where is your target market located?)

Census Reporter
An independent project to make data from the American Community Survey easier to use.
Data USA
The most comprehensive visualization of U.S. public data.
U.S. Census Bureau
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.