FDU LibGuides: ENTR 2710/3710: Secondary Research Sources: Welcome

Industry Information

This is where you should first research what your product's or service's industry sector is called and if it has any alternative names. For example Bottled Water is also referred to as Packaged Water.

MarketLine Advantage This link opens in a new window
Contains an in-depth industry report that includes the market’s outlook, Five Force Analysis and market segmentation data.
Useful for:
- Marketing
- Market research
- Entrepreneurship (secondary)
- Finance (secondary)
- Economics (secondary)
Includes:
- Industry profiles – includes five forces analysis
- Industry statistics
- Company profiles – includes SWOT analysis
- Country profiles
- Country statistics
- City statistics
- Case studies
- Value and supply chain analysis
- News
- Theme reports
- Financial deals - including mergers & acquisitions, partnerships and capital raising
Similar Resources:
Business: Insights This link opens in a new window
Contains industry essays that provides information for small and large industries.
Useful for:
- Marketing
- Entrepreneurship
- Finance
- Economics
- Management
Includes:
- Case studies
- Company history
- Company chronology
- Business rankings
- SWOT
- Brands
- Product list
- Industry Info
- Market Share
- Financial Statements
- Investment Reports
- News
- Industry Reports (Plunkett)
- Comparison Charting (Company, Country and Industry)
Similar Resources:
- Business - General
- Business - Company/Industry Profiles
NetAdvantage (Standard & Poor's) This link opens in a new window
Contains industry surveys that give a current analysis of over 50 major U.S. industries including forecasts, trends, current data and the Five Force Analysis.
Useful for:
- Finance
- Economics
- Entrepreneurship (secondary)
Includes:
- Industry reports
- Company descriptions
- Financial reports
- Investor reports
- Economic statistics
- Executives
- SEC filings
- Company stock information
- Interest rates
- Treasury yield curve
- S&P 500 Index profile (data/analysis)
Similar Resources:
- Business - General
- Business - Company/Industry Profiles

Industry Market Size and Growth

This is a look at how the product or service has performed in the recent past.

Mintel This link opens in a new window
Several years worth of data on market size as well as estimates of future growth.
Useful for:
- Marketing
- Market research
- Entrepreneurship (secondary)
Includes:
- Industry reports
- Consumer Markets and Industry Reports
- Company market share
- Brand market share
- Market size and forecast
- Demographics
- Target market
- Market opportunities
- Consumer survey data
- Competitive strategies
- News
- Trends
Guide:
Searching Mintel

Similar Resources:
MarketLine Advantage This link opens in a new window
Provides the value of the industry and estimates of future growth. Forecasts are for market value and market volume.
Useful for:
- Marketing
- Market research
- Entrepreneurship (secondary)
- Finance (secondary)
- Economics (secondary)
Includes:
- Industry profiles – includes five forces analysis
- Industry statistics
- Company profiles – includes SWOT analysis
- Country profiles
- Country statistics
- City statistics
- Case studies
- Value and supply chain analysis
- News
- Theme reports
- Financial deals - including mergers & acquisitions, partnerships and capital raising
Similar Resources:
NetAdvantage (Standard & Poor's) This link opens in a new window
This database provides several years of market performance and forecasts future growth.
Useful for:
- Finance
- Economics
- Entrepreneurship (secondary)
Includes:
- Industry reports
- Company descriptions
- Financial reports
- Investor reports
- Economic statistics
- Executives
- SEC filings
- Company stock information
- Interest rates
- Treasury yield curve
- S&P 500 Index profile (data/analysis)
Similar Resources:
- Business - General
- Business - Company/Industry Profiles

Researching Companies and Competitors

MarketLine Advantage This link opens in a new window
Gives a company reports which contains the company’s, history, revenue analysis, financial analysis and a SWOT report.
Useful for:
- Marketing
- Market research
- Entrepreneurship (secondary)
- Finance (secondary)
- Economics (secondary)
Includes:
- Industry profiles – includes five forces analysis
- Industry statistics
- Company profiles – includes SWOT analysis
- Country profiles
- Country statistics
- City statistics
- Case studies
- Value and supply chain analysis
- News
- Theme reports
- Financial deals - including mergers & acquisitions, partnerships and capital raising
Similar Resources:
Business: Insights This link opens in a new window
Contains a company overview, history, brands, and a SWOT analysis.
Useful for:
- Marketing
- Entrepreneurship
- Finance
- Economics
- Management
Includes:
- Case studies
- Company history
- Company chronology
- Business rankings
- SWOT
- Brands
- Product list
- Industry Info
- Market Share
- Financial Statements
- Investment Reports
- News
- Industry Reports (Plunkett)
- Comparison Charting (Company, Country and Industry)
Similar Resources:
- Business - General
- Business - Company/Industry Profiles
D & B Hoovers This link opens in a new window
Gives an in-depth description of the business operations, financial statements, a SWOT analysis, strategic initiatives of the company, and key executives.
Useful for:
Finance
Market research

Includes:

Industry reports (Freedonia and MarketLine)
Company reports
Financial analyst’s reports
Company financial statements
Company News Alerts (triggers)
Competitors
Company financial ratios
Corporate Structure
Company Executives
RMA industry norms
SWOT
Stock Report (incl. valuation tearsheet)
SEC filings
News
Products/Operations

Similar Resources:
Business - General
Business - Company/Industry Profiles
NetAdvantage (Standard & Poor's) This link opens in a new window
Provides corporation records to over 12,000 publicly held U.S. Companies.
Useful for:
- Finance
- Economics
- Entrepreneurship (secondary)
Includes:
- Industry reports
- Company descriptions
- Financial reports
- Investor reports
- Economic statistics
- Executives
- SEC filings
- Company stock information
- Interest rates
- Treasury yield curve
- S&P 500 Index profile (data/analysis)
Similar Resources:
- Business - General
- Business - Company/Industry Profiles

Market Composition

Includes which brands dominate the market and their market share.

Business: Insights This link opens in a new window
Hover over the INDUSTRIES tab and then click on MARKET SHARE REPORTS.
Useful for:
- Marketing
- Entrepreneurship
- Finance
- Economics
- Management
Includes:
- Case studies
- Company history
- Company chronology
- Business rankings
- SWOT
- Brands
- Product list
- Industry Info
- Market Share
- Financial Statements
- Investment Reports
- News
- Industry Reports (Plunkett)
- Comparison Charting (Company, Country and Industry)
Similar Resources:
- Business - General
- Business - Company/Industry Profiles
Mintel This link opens in a new window
Once you search and click on an industry, go to the link called BRAND/COMPANY and click on the link for LEADING COMPANIES and BRAND SHARE. Additional information may be found in the data section of the report.
Useful for:
- Marketing
- Market research
- Entrepreneurship (secondary)
Includes:
- Industry reports
- Consumer Markets and Industry Reports
- Company market share
- Brand market share
- Market size and forecast
- Demographics
- Target market
- Market opportunities
- Consumer survey data
- Competitive strategies
- News
- Trends
Guide:
Searching Mintel

Similar Resources:

Trends

Search the databases below for articles that discuss trends in an industry.

Recommended search phrase:

"[INSERT YOUR INDUSTRY] industry" AND trends

Example: "bottled water industry" AND trends

Business Source Premier This link opens in a new window Business Source Premier provides full text for more than 2,300 journals, including full text for more than 1,100 peer-reviewed titles covering marketing, management, MIS, POM, accounting, finance and economics going as far back as 1886, with searchable cited references back to 1998.
Useful for:

Accounting
Finance
Marketing
Management Information Systems
Management
Entrepreneurship

Includes:

Journal Articles
Company Profiles (MarketLine Reports)
Industry Reports (MarketLine Reports & Barnes Reports)
Harvard Business Review Articles
Newspapers

Similar Resources:
Business - General
Business - Company/Industry Profiles
Business - Management
Plunkett Research Online This link opens in a new window Plunkett Research Online provides industry analysis, research, trends and timely industry specific statistics. If you are looking for competitive intelligence information, account plan or sales guide data, market research material, industry marketing data, product strategy data, specific industry trend analysis, industry statistics, job search data, company profiles and executive lists this is the database you should consult.
Useful for:

Economics
Entrepreneurship
Market Research

Includes:

Industry trends
Industry statistical data
Financial statements
Executives
Company profiles
Compensation data (limited)
Industry associations
Job and career information

Similar Resources:
Business - General
Business - Marketing
Business - Company/Industry Profiles

Target Market & Demographics

Target Market (Who is your product's or service's target market?)

Mintel This link opens in a new window
Has information on the consumers of your product. This information is more likely to be found in the sections called “consumer.”
Useful for:
- Marketing
- Market research
- Entrepreneurship (secondary)
Includes:
- Industry reports
- Consumer Markets and Industry Reports
- Company market share
- Brand market share
- Market size and forecast
- Demographics
- Target market
- Market opportunities
- Consumer survey data
- Competitive strategies
- News
- Trends
Guide:
Searching Mintel

Similar Resources:
Simmons Catalyst This link opens in a new window
Provides consumer data on brand and product usage, spending behavior, media usage, and attitudes.
Useful for:
- Marketing
Includes:
- Quick reports
- Custom Reports - contains data on consumer attitudes, brands, demographics, lifestyles, media preferences and buying behaviors
- Target markets
- Trends
Special Note:
- Limited to 5 simultaneous users.
Similar Resources:

Demographics (Where is your target market located?)

Census Reporter
An independent project to make data from the American Community Survey easier to use.
Data USA
The most comprehensive visualization of U.S. public data.
U.S. Census Bureau
The Census Bureau's mission is to serve as the nation's leading provider of quality data about its people and economy.