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D&B Hoovers Guide: Analyze Markets

Analyzing Markets

D&B Hoovers contains analysts reports from prominent brokerage firms as well as market research reports that discuss current trends and market forecasts.  It also features First Research reports which are in-depth industry studies.    D&B Hoovers contains analyst's reports, market research reports and industry reports.  Click on Analyze Markets to access these reports.  

 

In D&B Hoovers you are given the choice of searching for reports in three different ways.  You can use the Keyword Search, Research & Reports or Industry.  When searching by industry, you have the option of doing a search of the primary industry or the primary and secondary industry.  Primary industry refers to the business activity that generates the most revenue for the company.

In the example provided below, search results were limited to reports that included Toyota as the Company Name and the Report Type had to be an analyst report.   Twenty-one reports matched the selected criteria.  

       

D&B Hoovers gives you the option of revising your search.  Once you are satisfied with your search, you can sort the results by date.