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D&B Hoovers Guide: Research a Company

Research a Company

D&B Hoover provides an in-depth analysis for millions of U.S and international companies.  View a company profile by accessing the Global Search Bar at the top of the page and typing in the name of the company.  As you type, you will see some companies that match your search terms populate the dropdown menu.  If you see the company you are interested in, you can click on it using your mouse or you can view the complete company list by clicking on the Magnifying glass

 

There is  a one page company profile that examines many of the business's operations and provides vital competitive intelligence that users can access quickly and easily.  There are key facts about the company including contact information, number of employees,  annual sales and the company's market value at the top of the page.  If you scroll down, there is a menu on the left side of the page which contains numerous reports about your company.

The menu consists of the following categories: Core, Advanced, and Financials. Each section of the menu has numerous reports that you can access by simply clicking on the links.

Core - This section contains a great deal of information about a company including the corporate summary, corporate history, products and operations, SWOT reports, and a contact decision matrix.  The contact decision matrix is the corporate hierarchy for the company and provides information about all the levels of management, as well as their names and titles.​​

Advanced - This category provides reports on the company's competitors, closest industry peers, closest companies, analysts' reports, annual reports, SEC filings and  the technologies in use.  

Financials - Having an understanding of a company's financial performance is essential when making business decisions. This part of the menu contains financial information including annual ratios, stock reports, income statements, cash flow and balance sheets.