Books and eBooks are found in FDU Libraries' Discovery Catalog. Unsure how to use the Discover Catalog? Visit our Discovery Catalog User's Guide to learn how to search the Catalog for a book, eBook, print journal, periodicals such as newspapers and magazines, DVDs, and more!
Course Reserves are books, eBooks, and other resources that a professor has reserved for a class. Visit our Course Reserves at Fairleigh Dickinson University Libraries page to check Course Reserves.
Interlibrary Loan expands the range of available research materials. Materials not owned by FDU Libraries may be obtained from other libraries through Interlibrary Loan. Please see Requesting Interlibrary Loans for information on how to request materials to be sent to FDU Libraries.
Off-campus (remote) access to the FDU Libraries is available to students, faculty, and staff. When a database or resource is selected, a prompt for your FDU NetID and password will appear on your screen. Access will be granted upon verification of your credentials.
The Digital Marketing Handbook by
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
Social Media Strategy by
Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consumer influence for the good of the brand. Examples from small businesses, large corporations, and non-profit organizations provide real-world statistics in an accessible and highly practical text.This new and updated edition presents a fuller, integrated approach to the traditional disciplines of marketing, advertising, and public relations. Adopters of the first edition will find the original structure and approach supplemented with updated statistics, features, tactics, and social media platform options. New features include:·Expanded discussion of social media careers, ROI, social media plan outline, crisis communication, and content creation·Chapter Checklists that challenge students to seek out latest developments in rapidly changing social media·Key Concepts sections appear at the end of chapters as an easy study reference·Full Glossary of all key concepts, including more than 125 new terms·Ethics-focused questions and new brand examples in each chapter·Coverage of new developments such as TikTok, AI and messenger chatbots, as well as links to professional certifications from Hootsuite, HubSpot, Facebook, Google, and moreInstructor resources may be found at https://textbooks.rowman.com/quesenberry3e. These include:·Updated case briefs, chapter outlines, and test banks ·Revised example assignments and syllabi for undergraduate and graduate courses·New PowerPoint slides for in-person or online lectures ·Ten downloadable templates and guides to support key strategic tools
Visual Ethics by
"An indispensable guide to visual ethics, this book addresses the need for critical thinking and ethical behavior among students and professionals responsible for a variety of mass media visual messages. Written for an ever-growing discipline, authors Paul Martin Lester, Stephanie A. Martin, and Martin Rodden-Smith give serious ethical consideration to the complex field of visual communication. The book covers the definitions and uses of six philosophies, analytical methods, cultural awareness, visual reporting, documentary, citizen journalists, advertising, public relations, typography, graphic design, data visualizations, cartoons, motion pictures, television, computers and the web, augmented and virtual reality, social media, the editing process, and the need for empathy. At the end of each chapter are case studies for further analysis and interviews with thoughtful practitioners in each field of study, including Steven Heller and Nigel Holmes. This second edition has also been fully revised and updated throughout to reflect on the impact of new and emerging technologies. This book is an important resource for students of photojournalism, photography, filmmaking, media and communication, and visual communication, as well as professionals working in these fields"--
