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Mintel: Using the Category Overview Function

Category Overview

 Mintel allows you to browse for reports and analyses by Sector, Theme, or Demographics.

  • Click on CATEGORY OVERVIEW. A drop down menu will appear with three categories, sector, theme, and demographic.
  • Select one of the options. 

mintel categories

  • The category overview will present you with the most current information in a number of formats. Each format has a number of results available. To view a particular result simply click on it.
  • You can also change the way results are displayed by clicking the change results button in the top of each result.

mintel categories view