Simmons Insights provides access to consumer data including demographics, product usage, lifestyle characteristics, brand preferences, and media habits. This powerful tool enables users to create custom research reports using data from Simmons National Consumer Survey, a survey of more than 25,000 U.S. adults, 500 product categories and over 8,000 brands.
At the Business Research Library, you can obtain a custom Simmons Insights report. You decide what brand or product you want a report on and the demographic characteristics, media habits, or psychographic variables you would like to have included in the report and we will do the rest. Simmons Insights reports can be emailed and/ or printed.
To obtain a custom Simmons Insights report please contact us:
This database can be accessed at school or away from campus using your FDU webmail account and password. Simmons Insights reports are created using data from the Simmons National Consumer Survey.
APA Style 7th Edition
MRI-Simmons. (2018). Spring 2018 NHCS adult study 12 month [Cell phones / smartphones brands owned by consumer demographics - age, gender, household income] [Data set]. https://insights.mrisimmons.com